July 2022

Instagram Maps
Unveiled- Instagram Maps Helps Users Find Popular Locations And Businesses
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Instagram has unveiled the global release of a new Maps feature that lets users find popularly tagged places nearby. By enabling users to filter locations by particular categories like restaurants, cafes, and beauty salons, the tool could, among many other things,...
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Google Ad Creator
Google’s New Ad Tool: Digital Advertisers Hopeful
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A stylish new "My Ad Center" gives consumers control over which companies and topics they want, as well as how much customization they are okay with for their ad personalization, amid the ongoing privacy issue. The new My Ad Center...
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Fire Bolt
Critics Take To Social Media To Mock Fire Boltt’s Print Ad For Their “Wearable Watch”
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Social media users are criticising Fire Boltt’s most recent advertisement, which touts the company as India’s top wearable watch brand. Virat Kohli, the brand ambassador, is in the advertisement, which also includes some dubious health parameters. The most unbelievable feature...
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Elon Musk vs twitter
Why Elon Musk Backed Out of The Twitter Contract?
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The world’s richest man, Elon Musk, has backed out of his earlier $44bn offer to buy Twitter and is claiming the problem with the bots on the network as an excuse. Musk claims significant violations as the basis of his...
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Instragram
Instagram Emphasizes Scaling Reels Ads In India
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Instagram Reels has turned two!! The short-form video platform, which went live internationally in July 2020, is moving forward cautiously rather than rushing into providing in-stream advertisements. With around 230 million users, India happens to be Instagram’s biggest market worldwide...
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Brandfizz
With Jacqueline Fernandez, Pepsi India Recreates The 1992 Cindy Crawford Gas Station Commercial
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Pepsi India encourages you to have sugar-free choices; hence its most recent advertisement is for Pepsi Black’s zero calorie variant and its modified packaging. It’s interesting to note that this commercial that features Jacqueline Fernandez is a remake of the...
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Trademark Infringement
Facebook Wins- Delhi HC Bans Bengaluru Business From Using ‘Facebake’, ‘Facecake’ Trademarks
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In a recent ruling in a trademark infringement case brought by Meta, formerly known as Facebook, the Delhi High Court has barred a Bengaluru-based company from using the brand names facebake and facecake. The lawsuit centred on the unauthorised use...
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brandfizz
Fevicol’s Dig On Boris Johnson’s Resignation Goes Viral
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Following the announcement of his resignation, former British Prime Minister Boris Johnson instantly became a hot topic. Adhesive brand Fevicol was quick to pounce on the opportunity and shared an old creative with a new spin. The creative was made...
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brandfizz
Inflation May Keep FMCG Ad Spend Low This Festive Season
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The FMCG sector has been severely impacted by a number of factors that include inflation, the Russia-Ukraine conflict, Indonesia’s prohibition on palm oil, etc. Leading businesses may experience a substantial impact on their gross margins as well as sales volume...
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Brandfizz
Dubbed Korean Shows Taking India By Storm!!
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Between 6 and 7 pm on weekdays, Zing TV will broadcast Hallyu Time. It is a Hindi-dubbed episode of a Korean drama. Notably, Zing will celebrate its 25th anniversary as an Indian entertainment channel in 2022. It is among the...
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