August 2022

#BrewYourOwnStarbucks Is Starbucks India’s 10th Anniversary Campaign

by admin|20 August 202220 August 2022|Uncategorized

To celebrate its ten years of brewing, serving, and inventing beverages, Tata Starbucks Private Limited has launched an online campaign on its social media platforms under the hashtag #BrewYourOwnStarbucks. By giving its consumers a once-in-a-lifetime opportunity to be featured on...

India Ki Udaan- Google Wants To Know, After 75 Years Of Independence, What Will You Search For?

by admin|20 August 202220 August 2022|Uncategorized

The most recent advertisement from Google India tells the #Indiakiudaan narrative. The 1-minute 50-second-long commercial aims to illustrate the advancements India has made with time. Videos of the first Indian astronaut, the initial economic reforms, the Green and White Revolutions, and...

Perhaps “Darlings” Should Have Done A Better Job With Its Product Placement

by admin|20 August 202220 August 2022|Uncategorized

Vega helmet, Eva deodorant, SanDisk, P&G's Whisper, Daawat basmati rice, Manforce condom, Veeba ketchup, Parle Frooti, Milton tiffin box, Tide washing powder, 24 Mantra, and Amul milk. Even though these brands may not have much in common, Darlings, a dark...

Har Ghar Tiranga Is Making A Big Splash

by admin|11 August 202211 August 2022|Uncategorized

As India enters its 75th year of independence, the government is commemorating Azadi Ka Amrit Mahotsav to honour the country's illustrious history following its liberation from British domination. A few days ago, the Ministry of Culture issued a soul-stirring anthem—a...

English Premier League- A Stepping Stone For High-End Brands?

by admin|08 August 202208 August 2022|Uncategorized

The English Premier League has maintained its status as one of the most important, popular, and exciting sporting events in the world for a very long time. Over 4.7 billion people watch the Premier League on TV each year, according...

Mindshare India Envisions Volvo Car India’s Metaverse Debut

by admin|08 August 202208 August 2022|Uncategorized

The launch of Volvo Cars' electric vehicle (EV) in the metaverse, dubbed Volvoverse, was conceptualised and made possible by Mindshare India. This is the first partnership in the metaverse between WPP India agencies. Jyoti Malhotra, MD of Volvo Car India,...

India’s OTT Video Market To Hit $7 Billion By 2027

by admin|08 August 202208 August 2022|Uncategorized

According to a new analysis by Media Partners Asia (MPA) titled "Asia Pacific Online Video & Broadband Distribution 2022," the Indian streaming OTT video market is in its second development phase, with total sales of $3 billion in 2022 estimated...

With New Advertising, McDonald’s India Returns To Its Basic ‘Family’ Positioning

by admin|08 August 202208 August 2022|Uncategorized

The latest advertising campaign from McDonald's India is all about family love. The advertisements portray family interactions in three distinct settings. One advertisement shows a tender moment that is enjoyed while eating a meal at home. In the second commercial,...

What’s Up With Starbucks In India?

by admin|08 August 202208 August 2022|Uncategorized

By exporting the nation's coffee cafe culture around the globe, Starbucks has contributed more to the United States' soft power than most people or official initiatives combined. When Starbucks initially entered India in November 2012, there was a sizable line...

For Its Refrigerator Featuring “Instaview Door-In-Door,” LG India Runs A Programmatic Mobile Ad Campaign

by admin|08 August 202208 August 2022|Uncategorized

For consumer goods company LG India, mCanvas launched a programmatic ad across high-end mobile websites to showcase its product, the InstaView Door-in-Door refrigerator. With their refrigerator, the InstaView Door-in-Door, LG India sought to reassure customers that their food would stay...

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