August 2022

Maruti's Annual Innovation Budget
15% of Maruti’s Annual Innovation Budget Will Be Used On Metaverse Showrooms
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Automobile manufacturers are using the Metaverse to provide consumers with realistic, lifelike encounters through augmented reality and virtual reality as brands explore their possibilities in the virtual world. According to Maruti Suzuki India's Executive Director, Shashank Srivastava, the firm will...
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Advertising
Screen Zero: This Ad Space Is Up For Grabs
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Imagine the reach of a YouTube masthead advertisement. Picture the advertisement now appearing directly on a mobile phone user's lock screen. The user doesn't need to unlock the device, swipe away any notifications, go to the application launcher, scroll all...
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