When it comes to delivering the audience with incredible creative content, the Indian adland, never ever lets them down. It was pretty much the same in the couple of weeks that have gone by. Many engaging, poignant, and insightful ads grabbed the audience’s attention and captivated them. Here are the top ones that made a mark due to their ability to strike a chord with the viewers in an instant. Before going further, we would just like to emphasise that this is not an advertising ranking and that the brands that have found their place in this piece have been listed alphabetically.
AkzoNobellaunched a funny digital campaign depicting an unlikely love tale of Parul aur Painter as part of its first ever consumer campaign for Dulux Aquatech. This Mullen Lintas Delhi campaign centres on the leads and begins with a humorous caveat- Thanks to Dulux Aquatech for not getting in the way of this love story.
In yet another comic advertisement, Astral Pipes used actor Ranveer Singh’s Sindhi energy to point out the importance of high-quality pipes when it comes to constructing a home. This Womb’s campaign is premised on the observation that while building an ideal home, the majority of people liberally spend their money on interiors, which includes lighting and furnishings. But because there is a lack of understanding of pipes and proper piping, people mostly choose mediocre pipes for all their plumbing needs. Besides, the pipes are hidden behind the wall and, thereby, do not have any show-off appeal, and hence, underestimating their significance puts the entire house in danger.
Next comes Boat, whose latest campaign for its Alexa-enabled smartwatch, the boAt Xtend, focuses on GenZ and how they want to make the most of every minute of each day. With the appropriate hashtag MoreInEveryday, the campaign successfully highlights the numerous intelligent watch features that range from sending reminders to calculating calories, that reflect the GenZ culture.
Then there is the multi-film campaign by Canara HSBC Life, conceptualised by Leo Burnett, which underscores the company’s rebranded character by conveying the theme that forgotten commitments should also be fulfilled in a re-envisioned fashion. The clips, which happen to be written very well, explain the brand promise thoroughly and accurately.
And finally, it is the in-house team of Shaadi.com, which has conceptualised a film that follows Anupam Mittal as he looks back on the company’s last 20 years. The campaign, named Anupam Ki Shaadi, outlines how his life narrative led to the creation of Shaadi.com. It also highlights the many obstacles he had to overcome to make his dream business venture a reality. The ad film strives to communicate the brand’s ethos of entrepreneurship, compassion, and tenacity.
As per brand consultant, Abhimanyu Mishra from Brandfizz, “You see advertisements everywhere you go without even realising it. Ads come tagged with the ability to initiate and continue discussions that people wouldn’t otherwise have. Creating an advertisement that hits the mark like all these adverts here do and also making them stick with us for a while requires genius.” He adds, “Ads are being used for far more than merely advertising businesses—they also serve other bigger purposes such as an emotional bond, and the creators behind them deserve credit and ought to be applauded.”
