With its distinct positioning as well as smart and tactical branding, the Lalchnd Jewellers brand shoot indeed stands out when it comes to its forthcoming campaign. The Lalchnd lady will be evolved into a self-assured, determined, and fearless personality in this new TVC, which ups the stakes due to its grandeur. The lady here assumes the position of a rescuer. The brand’s beliefs embrace and acknowledge the fact that women are equipped to handle any circumstance.
It also tilts towards the idea that every woman has a princess inside her. She just needs that one spark to take up the cause and confront the foe.
They were very careful to maintain the authentic customs of the royal household, explains director Avinash Nanda. The essence of Lalchnd Jewellers, which is regal and ultra-luxe, is that every element in the TVC is infused with opulence and magnificence. The visually striking and tightly defined marketing film which works its spell with the sentiments, drama, and excitement in equal measure, embodies the unique brand attributes of Lalchnd Jewellers.
As per Sanjoy Hans, the founder and chairman of Lalchnd Jewellers, he gave the creative agency a straightforward brief- Lalchnd is the epitome of luxury jewellery, and it ought to raise the stakes and take the aspiration to another level.
A massive big piece of action with a royal flare was shot at ND Studio, Karjat in a true Bollywood style extravagance, making the brand incredibly aspiring and wanted. Abhimanyu Mishra, who happened to be the creative director of the ad film and is also the brand consultant from Brandfizz, said that he went all out to give the brand a big footprint. He added that for them it was obvious from the outset that Lalchnd’s lady’s journey from a bashful and coy princess to a resolute and action-oriented saviour of the masses had to be addressed sensitively and with compassion.
The larger-than-life commercial film solidifies Lalchnd’s leading position in eastern India as the most upscale jewellery brand.
