Mumbai, be happy because we won the first advertising world title for India.
Hey Mumbai, have you met the Cannes 2022 Agency of the Year? Discover more about us at dentsucreative.com.
Dentsu Creative, the first Indian agency ever to win the prestigious title of Agency of the Year at the Cannes Lions Festival of Creativity, splattered these messages throughout Mumbai, Delhi, and Bengaluru on massive hoardings.
As per Brand Consultant, Abhimanyu Mishra from Brandfizz, showcasing awards and achievements, and that too, in this case, the biggest and the most coveted of all, will help increase the client acquisition rates and also make it simpler for the firm to close new businesses, which in the past looked pretty steep to scale.
The worldwide campaign, The Unfiltered History Tour, conceived by Dentsu Creative for Vice World Media, became the most successful Indian campaign ever at Cannes Lions, winning a Titanium, 03 Grand Prix, 02 Gold Lions, and 03 Silver Lions.
When questioned about the extensive outdoor campaign, Amit Wadhwa, CEO of Dentsu Creative India, said that they are in the business of establishing brands and that this time around they are talking about their own brand. The aforementioned outdoor campaign has two goals in mind. In the first place, it signifies the beginning of a new era of creativity by Dentsu under the Dentsu Creative brand, and in the second, it enables them to share as much of the great success of Cannes as they can. They are confident that everyone on the street will feel incredibly proud of this feat.
The campaign serves as an unofficial guide to the British Museum, providing visitors with an engaging look at the museums contentious artefacts, their provenance and also method of acquisition. Visitors are encouraged to scan the exhibit items such as the Parthenon Marbles or the Rosetta Stone to be taken back in time and space using Instagram AR filters. Users of the experience can listen to the audio tours narrated by the residents of the nations from where the artefacts originated. This campaign demonstrates how a game changing idea amplified by the power of technology as well as social media can contribute to telling an honest and realistic story.
The Cannes Lions Creative Agency of the Year award happens to be an experience that is indescribably wonderful, said an overjoyed Gurbaksh Singh, Dentsu Creative India’s Chief Innovation Officer. Singh added that he is happy that a brilliant team triumphed creating something that has never been done before. As per him, it gave the entire team more confidence that while working together, nothing is impossibly tough if one dares to dream big and remain focused. This campaign has strengthened their beliefs about the real potential of innovation.
Dentsu, through this campaign and subsequently winning the coveted award, has upped the bar for itself and others. Singh says that he considers this an honour because, at Cannes Lions, they helped create a new foundation for Indian inventiveness. Each year, they work extremely hard to create campaigns. That said, when it comes to creativity, there is only one way for a plan to turn out exactly as intended. According to him, their focus is now to develop brand work that is worth speaking about rather than implementing any particular strategy for the Cannes Lions. They keep chasing ideas that have a good influence and go on to generate a great impact.
