The most recent advertisement from Google India tells the #Indiakiudaan narrative. The 1-minute 50-second-long commercial aims to illustrate the advancements India has made with time. Videos of the first Indian astronaut, the initial economic reforms, the Green and White Revolutions, and other displays of progress have become a part of it. Toaster, an independent advertising agency, has made the ad.
The video, narrated by Bollywood actor Farhan Akhtar, highlights India’s growth since independence. These include search queries about the first Indian to go to space, the first person to win an Oscar, etc.
The film cites important accomplishments India has achieved, such as polio eradication, the Right to Education Act, and the Unified Payments Interface (UPI).
Olympic athletes Mary Kom and Neeraj Chopra also appear in the video.
Titus Upputuru from Titus Upputuru company says the execution of the ad blends the film and Akhtar’s speech well. He liked the search that was going on in the middle of the advertisement. The decision to use Farhan Akhtar’s voice was wise. His husky voice echoes and brings to mind the films he has worked on, such as Bhaag Milkha Bhaag, an exceptionally noteworthy film from an Indian perspective.
Director and CEO of Atom Network, Abhik Santara, adds that the storyline and execution were typical feel-good ones. Neither good nor bad things could be said about it. Does it motivate him as a viewer to be proud? Yes. Has it really moved him? Not a whole lot. While reading the narrative, he also became a little disoriented. The question he asked himself was, does he consider the past successes or feel inspired by the future?
The execution of the film, according to strategy lead at Enormous Brands, Soumitra Patnekar, is comparable to what Google advertising has always been about. He opines that 75 years of independence is such a significant milestone that it is difficult to live up to the occasion, regardless of how they communicate it. However, no one is better positioned than Google to guide on the path, and the search keywords are effective in keeping track of the advancement.
The execution leaves one feeling a little dissatisfied, continues Patnekar, even though the story arc covers the right themes, that of a nation discovering its own feet and becoming self-sufficient while making a presence on the world stage.
Upputuru adds that using Google search throughout the advertisement was a smart move because the brand has a high recall value. Sometimes one has a fantastic story, but often loses sight of the brand. In such a case, he claims, this is obviously Google. Santara agrees that Akhtar’s voice and narration heightened the video’s impact. The AV would have failed without the voice-over. The search inquiries’ aesthetics are likewise typical of Independence Day videos.
Rakesh Sharma’s “Saare Jahan Se Achha” clip impressed Patnekar. It captured the 75th Independence Day spirit. Even at the peak of personal achievement, a nation’s supremacy matters most. While much attention is paid to commemorating these turning points and highlighting the collective accomplishments, Patnekar believes that less significance is put on how these developments have affected people at an individual level.
Are people more honest, assured, at ease, and sure-footed about themselves now than they were before? Going into the 76th year, he would have preferred to see that rather than just 1.4 billion people chasing their aspirations.
Brand consultant Abhimanyu Mishra from Brandfizz opines that the initiative, which honours the nation’s accomplishments, will offer a unique view to users to witness the nation’s incredible moments virtually. According to him, it is always a feel-good thing to know about the past accomplishments, the glory they have brought to the nation, and how far the country has come since then.
