Arjun is the only South Indian actor to be on the list of the Top 10 Celebrities in India.
Businesses including Rapido, Zomato, redBus, and others are promoted by him, while Samantha Ruth Prabhu promotes brands like Myntra, KurKure, Munch, Mamaearth, PhonePe, and others. These two actors have surfaced as the top-ranked South Indian male and female stars, respectively, according to Hansa Research’s most recent Brand Endorser- BE survey.
While Prabhu dominates as the top actress and beats off well-known celebrities like Rashmika Mandanna, Arjun tops the list, defeating Vijay and Suriya.
With an 85% rating, Arjun is South India’s most well-known actor. He is considered to be highly-liked, influential, bold, and a social media star as well. Because of these elements, he is an effective brand ambassador for several products.
With a recognition rating of 74%, Prabhu came out on top as the most well-liked actress in South India. She has a huge social media fan base and is the perfect brand ambassador because of her popularity, likeability, influence, charm, adventure, aspiration, boldness, and confidence.
This study is a complete and thorough evaluation of the value that an endorser delivers to a brand, says the chief executive officer of Hansa Research, Praveen Nijhara, in response to a query about the significance of the findings. It helps advertisers make wise judgments and raises the overall return on investment (ROI) for celebrity involvement.
Many South Indian actors received greater national exposure as a result of the COVID pandemic and the surge in OTT viewing. This is evident in the All-India ranking, which places Arjun in the Top 10, along with stars like Virat Kohli, Amitabh Bachchan, and Shah Rukh Khan.
Celebrities are ranked according to the results of the BE score. They are evaluated based on a number of criteria, including personal qualities, online media influence, image, commercial potential, familiarity, etc., which together make up their ultimate BE score. With a very impressive All India rank, Amitabh Bachchan ranked first overall as the most well-known personality in the country, according to the research.
Bachchan is the most well-known celebrity among younger and probably more active competitors like MS Dhoni, Akshay Kumar, Virat Kohli, Salman Khan, Shah Rukh Khan, and many others.
The following is a concise list of additional major conclusions from various report categories:
- In the category of sports, Sachin Tendulkar is ahead of Dhoni and Kohli.
- Kapil Sharma is the most beloved male TV personality.
- Mouni Roy is the most well-liked female TV personality.
- Bhuvan Bam is at the top of the social media influencers list.
In the country, the survey featured more than 550 celebrities from various fields. 5,100 respondents from 36 cities participated in the research for this study. Structured interviews were carried out across India using online and offline approaches to measure the outcomes and learn more about the positions and accomplishments of the celebrities who made it to the final list.
According to brand consultant Abhimanyu Mishra from Brandfizz, a U-turn from their previous approach of hiring regional stars for region-specific campaigns, brands are increasingly enlisting South Indian stars for pan-Indian advertising. The practise not only blurs the line between North and South Indian cultures, but it also makes money for marketers because it relieves them from paying extra for multiple endorsers and productions for a pan-India campaign.
