Social media users are criticising Fire Boltt’s most recent advertisement, which touts the company as India’s top wearable watch brand. Virat Kohli, the brand ambassador, is in the advertisement, which also includes some dubious health parameters. The most unbelievable feature of the advertisement was the heart rate, which was displayed to be racing at 800 beats per minute. It indicated that the wearer had burned 2000 calories and taken 20,000 steps. To put things in perspective, a typical person’s heart beats between 60-100 times each minute.
In addition to the watch’s statistics, critics also cited the phrase “wearable watch brand” as having obvious flaws because, technically, every watch is a wearable watch, whether it is an analogue or digital.
According to brand consultant Abhimanyu Mishra from Brandfizz, when you advertise your company, you aren’t only promoting your product, you are also showcasing your reputation and your core values. In light of this, it is indeed crucial that you just create advertisements that you are proud of. Don’t settle for average advertisements just because they sell a tonne of items.
As per a press release, Fire-Boltt recently surpassed other smartwatch brands in India, taking the top spot in Q1 2022 with a market dominance of 24.6% in the wearable watch category, a considerable increase from Q1 2021’s 2.9%. Fire Boltt has held its commanding position on the market for 15 months and is currently the most well-known brand in the wearable timepieces category. The firm is now broadening its horizons and entering the audio arena after carving out a position for itself in the wearable watch market.
In 2015, Fire-Boltt launched its business with the goal of offering the general public a remarkable selection of top-tier wearables and hearables that are not only reasonably priced but also fitted with cutting-edge, market-first features like Spo2, Bluetooth Calling, in-built games, and the largest screen size, to name a few. Customer from throughout the country can readily get Fire products. The brand is present on major online marketplaces such as Amazon, Flipkart, Myntra, Tata CLiQ, Nykaa, and Paytm, and it also has a physical presence in more than 750 cities due to modern trade outlets, all national and regional LFRs like Croma, Reliance, and Vijay Sales, as well as all major local retailers like Poorvika, Sangeetha, etc. The company already has an internet presence through its own e-commerce site, and it plans to increase its share of overall sales in the near future.
