The English Premier League has maintained its status as one of the most important, popular, and exciting sporting events in the world for a very long time. Over 4.7 billion people watch the Premier League on TV each year, according to SPORT+MARKT. In India, devoted followers spent 4.9 billion minutes watching the EPL on TV last year, 88% more than in 2021, demonstrating how the country’s enthusiasm for the league is only deepening. Consequently, the forthcoming season offers businesses a fantastic opportunity to connect with affluent and ardent fans across a nine-month period.
According to brand consultant Abhimanyu Mishra from Brandfizz, without a doubt, the Premier League is the best sporting league in the world and brands get scale through its sponsorship and the much-anticipated frequency through this mega event.
Market research company YouGov performed a thorough poll to better understand the demographics, driving forces, and viewing preferences of EPL spectators. According to the report, watching the league on TV is clearly preferred above alternative video streaming services. The thrill of watching live sporting events on a large screen and the improved audio-visual quality are the main perks of watching the EPL on TV.
A thorough analysis of the viewer characteristics reveals that EPL fans are a more affluent group with increased spending power. Being early adopters, these people are more likely to explore new technologies than non-EPL viewers are, and they are willing to spend more money on luxury brands.
Additionally, they are responsible for all significant household purchases and have the innate power to influence peer purchases, which is fantastic news for all brands who are aiming to reach these influencers. Another important finding from the study claims that EPL viewers on TV have a more favourable attitude toward advertising than non-EPL viewers.
Football fans are buzzing with anticipation as the tournament is set to premiere on television in just over two weeks. The English Premier League is extremely popular in India and is avidly watched by high-end audiences. Therefore, the EPL on TV is unquestionably the best place for businesses to get top-of-the-chart visibility, exposure, and engagement for their brand messaging.
Survey participants were males between the ages of 18 and 40 who lived in major metropolitan areas.
