With health and wellness and film among the most popular categories, India’s entries for the Cannes Lions Awards are up by 32%, as confirmed by The Cannes Lions International Festival of Creativity. As compared to 699 entries last year, India has a total of 921 entries this time around.
Due to the pandemic, the awards have been put on hold since 2020. Apparently, India had submitted 1053 entries in 2019, a number which was 12.5% higher than what was submitted this year. Overall, this year’s Cannes Lions Awards has attracted 25,464 submissions from 87 countries. As far as the Health & Wellness category is concerned, India has submitted its highest number, which is 92, followed by 90 entries in the direct category. There have been 81 entries from the film segment, while the media category has 72 submissions. When it comes to the brand experience and activations category, the country has submitted 71 entries. The social and influencer categories each had 59 submissions. The outdoor category accounted for 56 entries, whereas 46 entries belonged to the PR category.
Besides these, there happen to be several other categories in which India has gone ahead with submissions, such as design, film craft, creative strategy, sustainable development goals, print & publishing, etc. From across the globe, entries from LATAM are up by 12% YoY. This is due to a substantial 31% increase from Brazil following its three Grand Prix titles last year and the constant retention of its status as the world’s third most creative country. Besides this, 402 entries from Ukraine were admitted without any charge, highlighting the country’s bent towards creativity. According to Lions CEO Simon Cook, it is always such a momentous occasion for them as the work submitted provides a fascinating view when it comes to the global creative marketing scene. He added that their jury is all set to select a body of work deserving of Lions in the next few days at the festival and therefore set a bar which will propel them into the year ahead.
The Creative B2B Lions went on to receive 415 entries in its debut year, with a mix of 269 entries from the services area and 146 entries in the product category.
With 258 entries from 30 countries and an 83% rise YoY, the Creative Effectiveness Lions, which happens to be the sole worldwide benchmark of the measurable effect of creativity, continues to witness a dramatic surge in entries, proving the relevance of creativity as a catalyst for corporate success. The solid uptick in the number of persuasive entries from is a true testament of how marketers are increasingly understanding the outlay of Creative Effectiveness Lions as well as their value in driving long-term brand building, says the Jury President, Raja Rajamannar, who is also the Chief Marketing and Communications officer at Mastercard. He further says that in order to attain the brand goal, foster cultural shift, and move the overall marketing objective forward, the community’s most effective marketing campaigns must be honored.
Members of the jury have gathered in Cannes from all around the world to evaluate and award international brilliance. The Lions Award winners will be revealed at the evening awards shows, which will be held throughout the fest from June 20th to June 24th.
