Everyone, from the audiences to the sponsors, appears to be content when a show runs as smoothly as Ravivaar With Star Parivaar has. The Sunday non-fiction prime time programme on Star Plus has maintained its strong performance, consistently outpacing rival shows like the recently launched Kaun Banega Crorepati featuring Amitabh Bachchan. KBC’s debut episode only received a rating of 1.4, while Ravivaar With Star Parivaar’s rating of 2.2 in the same time slot as KBC shows that it has complete control over the audience and the time slot.
The show’s sponsors are overjoyed with their decision to collaborate on the program, given the concept and the fact that men, women, and kids have all thoroughly enjoyed it.
According to Anjali Krishnan, Consumer Experience Lead for India & Bangladesh at Mondelez International, Mondelz and Star have had a long-standing partnership over many years. Star Parivaar has had a praiseworthy and glorious run over 10 weeks, and the show’s credo matches the brand’s ethos and vision. They have given the country family-friendly entertainment that precisely embodies the values of their brands. They are honoured to be affiliated with Ravivaar and Star Parivaar, whose original material is a key differentiator for Star. Star Plus has provided their viewers with an unprecedented experience in addition to maximising the potency of their fiction programmes. They have finally come across a programme that is fun for the whole family and provides relevant content for their brands.
According to Sudhir Nair, senior general manager of marketing at Berger Paints, which is also the co-presenting sponsor of Star Parivaar, their partnership with Star Plus is already ten years old. Their brand-new show, Ravivaar with Star Parivaar, is a vision that unites the glitz of the small-screen star families on one platform and offers viewers a glimpse into a fresh aspect of their existence. Their premium interior paint brand, Silk Glamor’s target audiences and brand positioning were well linked with the star-studded shows; the elegance the stars brought to each event; and the pure excitement of the concept, making this an easy choice for us to partner with.
The directors of Comfort Lady, Manoj and Shruti Gupta, wish the programme success and note that this innovative format show on Star Plus has offered Indian families a chance to spend Sunday evenings together. The fact that this is the top nonfiction studio programme and it reaches the correct demographic makes it the ideal venue for launching their first national campaign.
Ravivaar with Star Parivar have genuinely created a platform for meaningful brand engagement, giving them the leverage they need for their business.
According to brand consultant Abhimanyu Mishra from Brandfizz, the show has humour and banter. It perfectly blends fiction and nonfiction. The current season, which has solid ratings, is set to be exciting in the weeks ahead and which is what brands look for from any association- consistency and gripping content that keeps evolving.
