Abhimanyu Mishra

For Its Refrigerator Featuring “Instaview Door-In-Door,” LG India Runs A Programmatic Mobile Ad Campaign

by admin|08 August 202208 August 2022|Uncategorized

For consumer goods company LG India, mCanvas launched a programmatic ad across high-end mobile websites to showcase its product, the InstaView Door-in-Door refrigerator. With their refrigerator, the InstaView Door-in-Door, LG India sought to reassure customers that their food would stay...

15% of Maruti’s Annual Innovation Budget Will Be Used On Metaverse Showrooms

by admin|08 August 202208 August 2022|Uncategorized

Automobile manufacturers are using the Metaverse to provide consumers with realistic, lifelike encounters through augmented reality and virtual reality as brands explore their possibilities in the virtual world. According to Maruti Suzuki India's Executive Director, Shashank Srivastava, the firm will...

Screen Zero: This Ad Space Is Up For Grabs

by admin|08 August 202208 August 2022|Uncategorized

Imagine the reach of a YouTube masthead advertisement. Picture the advertisement now appearing directly on a mobile phone user's lock screen. The user doesn't need to unlock the device, swipe away any notifications, go to the application launcher, scroll all...

Unveiled- Instagram Maps Helps Users Find Popular Locations And Businesses

by admin|24 July 202224 July 2022|Uncategorized

Instagram has unveiled the global release of a new Maps feature that lets users find popularly tagged places nearby. By enabling users to filter locations by particular categories like restaurants, cafes, and beauty salons, the tool could, among many other things,...

Google’s New Ad Tool: Digital Advertisers Hopeful

by admin|24 July 202224 July 2022|Uncategorized

A stylish new "My Ad Center" gives consumers control over which companies and topics they want, as well as how much customization they are okay with for their ad personalization, amid the ongoing privacy issue. The new My Ad Center...

Critics Take To Social Media To Mock Fire Boltt’s Print Ad For Their “Wearable Watch”

by admin|23 July 202223 July 2022|Uncategorized

Social media users are criticising Fire Boltt’s most recent advertisement, which touts the company as India’s top wearable watch brand. Virat Kohli, the brand ambassador, is in the advertisement, which also includes some dubious health parameters. The most unbelievable feature...

Why Elon Musk Backed Out of The Twitter Contract?

by admin|23 July 202223 July 2022|Uncategorized

The world’s richest man, Elon Musk, has backed out of his earlier $44bn offer to buy Twitter and is claiming the problem with the bots on the network as an excuse. Musk claims significant violations as the basis of his...

Instagram Emphasizes Scaling Reels Ads In India

by admin|23 July 202223 July 2022|Uncategorized

Instagram Reels has turned two!! The short-form video platform, which went live internationally in July 2020, is moving forward cautiously rather than rushing into providing in-stream advertisements. With around 230 million users, India happens to be Instagram’s biggest market worldwide...

With Jacqueline Fernandez, Pepsi India Recreates The 1992 Cindy Crawford Gas Station Commercial

by admin|23 July 202223 July 2022|Uncategorized

Pepsi India encourages you to have sugar-free choices; hence its most recent advertisement is for Pepsi Black’s zero calorie variant and its modified packaging. It’s interesting to note that this commercial that features Jacqueline Fernandez is a remake of the...

Facebook Wins- Delhi HC Bans Bengaluru Business From Using ‘Facebake’, ‘Facecake’ Trademarks

by admin|23 July 202223 July 2022|Uncategorized

In a recent ruling in a trademark infringement case brought by Meta, formerly known as Facebook, the Delhi High Court has barred a Bengaluru-based company from using the brand names facebake and facecake. The lawsuit centred on the unauthorised use...

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