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Screen Zero: This Ad Space Is Up For Grabs

by admin|08 August 202208 August 2022|Uncategorized

Imagine the reach of a YouTube masthead advertisement. Picture the advertisement now appearing directly on a mobile phone user's lock screen. The user doesn't need to unlock the device, swipe away any notifications, go to the application launcher, scroll all...

Facebook Wins- Delhi HC Bans Bengaluru Business From Using ‘Facebake’, ‘Facecake’ Trademarks

by admin|23 July 202223 July 2022|Uncategorized

In a recent ruling in a trademark infringement case brought by Meta, formerly known as Facebook, the Delhi High Court has barred a Bengaluru-based company from using the brand names facebake and facecake. The lawsuit centred on the unauthorised use...

Fevicol’s Dig On Boris Johnson’s Resignation Goes Viral

by admin|23 July 202223 July 2022|Uncategorized

Following the announcement of his resignation, former British Prime Minister Boris Johnson instantly became a hot topic. Adhesive brand Fevicol was quick to pounce on the opportunity and shared an old creative with a new spin. The creative was made...

With A Global Food Chain, Pret A Manger, Reliance Brands Enters The Food And Beverage Retail Market

by admin|08 July 202208 July 2022|Uncategorized

To establish and grow the brand in India, Reliance Brands Limited (RBL) has entered into a strategic collaboration with Pret A Manger, which happens to be a leading international chain of fresh food and organic coffee. RBL will go on...

A Woman’s Empowerment Narrative Is Spun In Lalchnd’s New TVC

by admin|26 June 202226 June 2022|Uncategorized

With its distinct positioning as well as smart and tactical branding, the Lalchnd Jewellers brand shoot indeed stands out when it comes to its forthcoming campaign. The Lalchnd lady will be evolved into a self-assured, determined, and fearless personality in...

87% Struggle To Act On Buyer And Customer Data: Report

by admin|26 June 202226 June 2022|Uncategorized

The results of a commissioned study on the future of mobile advertising in tackling data and identity deprecation were recently announced by InMobi, which happens to be a provider of content, commercialization, and advertising tools that support businesses in boosting...

India’s 921 Cannes Lions Entries This Year Are Up 32% YoY

by admin|20 June 202220 June 2022|Uncategorized

With health and wellness and film among the most popular categories, India’s entries for the Cannes Lions Awards are up by 32%, as confirmed by The Cannes Lions International Festival of Creativity. As compared to 699 entries last year, India...

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