Brand Consultant

Inflation May Keep FMCG Ad Spend Low This Festive Season

by admin|23 July 202223 July 2022|Uncategorized

The FMCG sector has been severely impacted by a number of factors that include inflation, the Russia-Ukraine conflict, Indonesia’s prohibition on palm oil, etc. Leading businesses may experience a substantial impact on their gross margins as well as sales volume...

Dubbed Korean Shows Taking India By Storm!!

by admin|08 July 202208 July 2022|Uncategorized

Between 6 and 7 pm on weekdays, Zing TV will broadcast Hallyu Time. It is a Hindi-dubbed episode of a Korean drama. Notably, Zing will celebrate its 25th anniversary as an Indian entertainment channel in 2022. It is among the...

With An Outdoor Campaign, Dentsu Creative Honors Its Cannes Lions Triumph

by admin|08 July 202208 July 2022|Uncategorized

Mumbai, be happy because we won the first advertising world title for India. Hey Mumbai, have you met the Cannes 2022 Agency of the Year? Discover more about us at dentsucreative.com. Dentsu Creative, the first Indian agency ever to win...

PepsiCo India- WPP’s Loss Turns Out To Be Leo Burnett’s Gain

by admin|08 July 202208 July 2022|Uncategorized

Leo Burnett India, a Publicis Groupe Agency, has been chosen by PepsiCo India as its creative partner to foster long-term growth and acceleration across its food and beverage portfolio. Leo Burnett, as part of the partnership, will be in charge...

With A Global Food Chain, Pret A Manger, Reliance Brands Enters The Food And Beverage Retail Market

by admin|08 July 202208 July 2022|Uncategorized

To establish and grow the brand in India, Reliance Brands Limited (RBL) has entered into a strategic collaboration with Pret A Manger, which happens to be a leading international chain of fresh food and organic coffee. RBL will go on...

Has Being Consistent Paid Off For Santoor…!!!

by admin|08 July 202208 July 2022|Uncategorized

Santoor, a sandalwood and turmeric soap by Wipro Consumer Care & Lighting, claims to address the universal need for eternal youth. For years, Haldi aur Chandan ke gun samaya santoor has been heard, and the consumers always appear to fall...

Should New Influencer Tax Rules Worry Brands Or Creators?

by admin|08 July 202208 July 2022|Uncategorized

Social media influencers who accept gifts to promote brands will now be subjected to a 10% tax starting July 1. Influencers and doctors will now be required to report free samples and gifts that were given to them for marketing...

A Woman’s Empowerment Narrative Is Spun In Lalchnd’s New TVC

by admin|26 June 202226 June 2022|Uncategorized

With its distinct positioning as well as smart and tactical branding, the Lalchnd Jewellers brand shoot indeed stands out when it comes to its forthcoming campaign. The Lalchnd lady will be evolved into a self-assured, determined, and fearless personality in...

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