Without a compelling story your brand film becomes a sheer waste of money. Very early during the planning stage you must appreciate that you are not making a film. You are not Kartan Johar or for that matter Aditya Chopra. You are simply investing in a marketing tool. Film is just the medium.
No story. No Connect . No Connect . No sale. Simple.!
Brand film, TVC, TV Commercial, Ad film, whatever you call it, brand films remain an authentic, effective and crucial elements in Brand communication or Marketing communications. Films have proved the capability to influence audience, till date brands worth of billions have been created with the help of Brand film.
Ad films are an incredibly powerful storytelling platform, and marketers are exploring various innovative ways to tell the story with sparking ideas and amazing results. In the age of social media it has become more important because people are searching information/products/brands/brands recommendations through video or channel like you tube.
The greatness of a films is it can bring the brand features alive, create a live environment, culture helping people connect emotionally with values and offerings behind a product or service, we must understand that brand films are putting life into a non-living products and start conversation with potential customers.
So, when we say “Chalo kuchh toofani ho jaye” through an ad film actually we are bringing alive the feeling of adventurism and power of toofan in the mind of consumer that motivates the consumer to experience the brand In the digital environment the landscape of content continues to get cluttered, thus it becomes more important to have an excellent storytelling ability to bring the message alive and connect to the right audience.
Brandfizz has been creates powerful brand stories with films for brands like Action shoes, Luminous, Okaya, Rupa, Neva, Microtek and Frankfinn. These brand films with unique stories have created an opportunity to cut through the clutter in this new era of storytelling, where we have to be really smart about how we tell stories that work for the audience.
Allowing the storytelling through the film to bring to life the brand message is a powerful way to build lasting and live connections with your audience. Compelling stories engage consumers, make emotions alive, foster loyalty and forge a meaningful relationship that goes beyond product and service.
#BrandFilms #BrandStories #TvCommercial #TVC #AdFilms #BrandFizz
